This top dog’s approach to the mobile web is simple: make the content stand out. He credits his ability to quickly produce unique mobile sites as his true ticket to success.
“A high percentage of clients – as soon as they see it – they want it,” he explains
Since first offering his clients the option to go mobile over 7 months ago, Sanders has seen rapid success. The addition of a mobile site is key to creating a competitive marketing solution.
His secret to capturing client’s attention within seconds? Bring 2 mobile phones to your meeting. On the first phone Sanders shows clients their website as it currently appears on a mobile device, ill-fitting proportions and all. The second phone is all ready with the client’s mobile site that Sanders created. Often times, clients don’t know how bad their site is until they see it next to a mobile version.
When you create a mobile website for your clients, the obvious next step is to aide them in their marketing techniques. New Social Media campaigns, direct mailers, and radio segments are all great add-ons.
Sanders partnered with a local radio station months ago to gain additional attention for each of his clients. It’s the small extras that maintain clients’ enthusiasm and keep them from going astray.
“Fiddlefly is the tactical beast to a larger solution. There is virtually no risk, the product contains inherent simplicity to develop, and it’s very easy to sell in the market. It’s fun for us!”
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