2011 was a whirlwind year in technology. Apple dominated the charts with the advances of the iPad2 and Siri, Facebook changed the way we share our life stories with Timeline, every leading tech company fought for the top spot in the tablet market, and mobile web was finally accepted by the masses as the future of the internet.
So where does that leave us for 2012?
This year will mark the official beginning of the Mobile Age. As the industry continues to flourish, it’s important that your company is prepared to stay afloat in the changing market. We’ve been doing our research and the top 3 things you need to focus on for 2012 aren’t too different from what you’ve been doing now.
1. Mobile Optimization
If you haven’t already created a mobile website for your company, you are loosing out big time! Over 50% of all web searches are now done on a mobile device and that number is only increasing each day. On average, users wait no more than 5 seconds before leaving a site because of an unsatisfactory experience. You could be loosing an average of 12 users per minute!
Get started on your company’s mobile site today if you want to save your business! Make sure to do your research and stick with a company that offers mobile analytics, m-commerce capabilities, and the ability to easily update your homepage as deals and promotions change over time.
2. The Social Experience
Along with all of the mobile initiatives you should be taking, Social Media needs to be at the top of your game plan for 2012. Consumers trust their friends on social networks far more than any one-way ad campaign.
Create a comprehensive Social Media campaign for 2012 that puts your consumer at your top priority. Every business, small or large, must employ a Community Manager who’s soul purpose is to chat and post on Twitter, Facebook, LinkedIn, and any other platforms your company utilizes. Don’t fool yourself by thinking these duties can be added to another employee’s already busy schedule. Managing your Social Media presence should be a full-time job, if it isn’t you need to start putting in the extra effort each day to reap major benefits. Remember, all of your efforts should be geared toward customer service initiatives, ad campaigns are a separate story!
3. Infographics for Everyone
One trend that we saw this year was the implementation of the almighty infographic. Although this little visual wonder may have seemed like a short lasting fad, it’s here to stay – at least for the next year. The possibilities for infographs are endless. With a little imagination hard data and uninteresting tidbits become fun to read factoids.
Don’t underestimate the worth of an infograph. Take this opportunity to refresh internal and external pages like yearly income reports, product instructions, frequently asked questions, company reviews, and more. The more exciting your infograph, the more likely users are to share it with their friends and potential new clients. Select relevant topics and don’t be afraid to think outside the box for innovative design aspects and shocking content.
Take our advice and tell us how you’re going to dominate the mobile web in 2012!
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