With the first week of May almost in the books, we’re certainly looking forward to summer. But much MUCH more so, we’re looking forward to some huge shifts in the mobile world. We here at FiddleFly have taken the first of many steps to prepare for the ever increasing uptick in mobile traffic by overhauling our website. We introduced some new features, opened the book on our product, and rolled out tons of new content. While we are chomping at the bit to show you all more new features and developments, we want to make sure to take the time to stop and take a look back at some of our favorite news from this week in mobile.
- This week a report came out of the email tracking service Return Path that predicts mobile email will overtake desktop and webmail as the primary source of email traffic by as early as this year. We’ve been preaching the need for agencies to adopt mobile as a first-initiative strategy for a while now, and we hope this will be the final push they need.
- This week Linkedin released their new iPad app, and much to our delight they announced that the app is built on 95% mobile web. Yet another example of the folks at Linkedin seeing a better solution and making the simple decision to stick with what works best.
- If you haven’t been following the recent Nielson vs. Clark debate, you have been missing some good stuff. Jakob Nielson argues for stripping down when designing for mobile, Clark argues for including all content. We’ve been tracking the debate and even weighed in ourselves last week, but this week Jason Mark made a nice little case why they both might be wrong.
- While the web browser Opera may not make much of a dent in the desktop game, in the mobile world it is not just keeping up with the big dogs, it may just be leading the pack. Earlier this week Opera released a report showing how their users access the web worldwide, and not only do the number show that Opera is making waves worldwide, they also suggest that over half of Opera users access the web exclusively through mobile.
- Is there a conspiracy in the works to prevent the new Nokia Windows phone from succeeding? IntoMobile’s Stefan Constantinescu thinks there is, but decide for yourselves.
So, that’s all from us for now. We’ll be back with a bang as usual Monday, but for now feel free to sit back, grab a Cinco de Mayo Margherita, and enjoy the weekend. As always, be sure to keep in touch by finding us on Twitter @fiddlefly, Facebook, Google+, LinkedIn, and Pinterest.