We tend to throw the term “mobile web” around a lot, but the truth is as the web expands, mobile is becoming so much more than a separate web. While the mobile experience is unique, the capabilities it provides act as uniting forces that have the potential to unify the entire digital landscape. While that may sound a bit idealistic and over-ambitious, putting these techniques into practice is much easier than you might think. The folks who are truly going to take advantage of mobile are the ones who find ways to use it as a bridge to connect all of their initiatives. That’s why we thought we’d offer a few creative ways to do just that.
One of the greatest things about the mobile web is that as it’s name suggests, it’s mobile. Mobility gives marketers so much freedom to get creative with out-of-home initiatives. Finding creative ways to integrate links to mobile optimized sites in the physical landscape can be a great way to connect customers to products. Take for example Guinness, which created special pint glasses featuring QR codes that could only be scanned after the dark beer filled the glass. The QR codes linked to FourSquare, Facebook, and Twitter, connecting multiple networks all from one device.
Another great way to make mobile work double-duty can be for product promotion. You can utilize other mediums like television, radio, or print to introduce a product or special offer, and then quickly build specialized mobile landing pages that continue the theme and allow customers to access the content. This allows you to build a multi-layered campaign that takes advantage of the inherent strengths of various media forms to deliver interesting content tailored specifically for the method customers will receive it. This also gives you the benefit of connecting to a wider range of audiences.
Because FiddleFly’s client base is made up of marketers, designers, advertisers, and developers, many of you will find yourselves building mobile sites for large corporations such as accounting firms, real estate agencies, and engineering firms. For these large-scale types of clients, a great tactic is to build personal pages for individual employees. With FiddleFly this is a cinch as you can simply build one person or department a page and clone it again and again, simply imputing new contact info. These personal sites are a great way to help customers connect with your clients. You can even go so far as to create unique QR codes for each page, allowing clients to feature them on business cards or direct mail.
Something we always notice while talking with new clients is that after people see our platform in action they are incredibly impressed. We make it simple for marketers and agencies to use mobile devices as a means to demo products anywhere. You may not always have the time and resources available to fully demonstrate your brand’s value during a quick presentation. Your reach on the mobile web however is unlimited, meaning you can create a video, slideshow, or mock-up of your product that will allow customers to engage as much as they choose.
These few little tricks are of course just the tip of the iceberg in terms of the creative ways mobile can connect your business. Even small initiatives like using mobile to let users opt into newsletter mailing lists, or utilizing specialized microsites for contests and giveaways, can make a huge difference in your marketing campaigns. Getting creative and finding new tactics will keep you ahead of the competition and keep your mobile business booming.
Tell us about your mobile marketing tactics, and let us know what you think by connecting with us on Twitter @fiddlefly, Facebook, Google+, LinkedIn, and Pinterest.
