While there may be very few good things to talk about in the National news today, there actually were some pretty exciting headlines this week from the world of mobile. While our weekly roundup of top stories won’t do much to ease our collective minds today, hopefully they might at the very lease help us take our minds off of things if even just for a bit. So here they are folks, FiddleFly’s favorite stories from the week that was: Read More…
The choice to optimize for mobile is one that every business needs to make, period. While that decision is always an individual one, sometimes the marketplace can force a business owner’s hand. That is exactly what has been taking place in the mobile web optimization game, as industry trends are a huge factor in driving businesses to make the switch to a better mobile experience. So, which industries are already on board with mobile, which are making the switch, and which are next in line? Well, let’s find out. Read More…
Well folks, we had ourselves a crazy week here at FiddleFly. Our Mastering Mobile Marketing webinar went off without a hitch and we are proud to say we had an overwhelmingly positive response to the presentation. Big thanks to all that attended, and for anyone that couldn’t make the show, make sure to head over to mastering-mobile.com to reserve your seat for the our next webinar that will be coming up in the next few weeks. For now though, let’s all take a minute to do what we always do on Friday, take a look back at this week in mobile. Read More…
If you have dabbled in marketing any time in the last ten years, you are surely well-versed in the SMS business. For those of you that are not marketers by trade, well you have almost certainly been the recipient of a text message that you excitedly read only to realize it was an advertisement and not that cute stranger you met a few nights before. Well, while SMS marketing has its upside, there has always been a ceiling on the engagement it allows for, that is, until the mobile web showed up. The technology to take SMS beyond a text advertisement has been available for some time now, and yet only very recently are marketer starting to realize the value of creating something bigger with this medium. So how exactly can mobile make more of the texting game? Let’s take a look: Read More…
FiddleFly’s newest tool is one we are really excited about. A huge part of mobile design is finding innovative ways to fit content comfortably into a small space. Lots of times, this means breaking content up into multiple pages which will help the aesthetic of a page, but makes the navigation a bit clunky and can result in a frustrating browsing experience. For this reason, we have introduced our accordion widget. This widget lets you collapse any content into single tappable buttons that when touched, expand to without taking the user off the page. To make sure you get the most out of our newest tool, we thought we would offer up a few strategies that might help maximize the accordion effect. Read More…
“Curling is not a sport. I called my grandmother and told her she could win a gold medal because they have dusting in the Olympics now.”
– Charles Barkley
Whether you are a Winter Olympic fanatic, or you happen to agree with Sir Charles that the summer games are where the real sports are played, it’s hard to argue the last few weeks haven’t been exciting. With Gold medals galore, nail-biting finishes, and plenty of good old fashioned controversy, the Olympics offered us plenty of drama as well as giving us all a great taste of what a completely connected world can feel like. Alas, the games have come to an end and it is time to head back to business as usual, but first, as always, let’s take a second to look back at some of the major stories you might have missed from the world of mobile this week. Read More…
With the hours and hours of sleep most of us have missed this week staying up into the wee hours of the morning to catch that handball match between Serbia and Uzbekistan, or the water polo bout between Antarctica and Chad, it would be an easy feat to forget that there were some huge things going on in the world of mobile. Luckily, we here at FiddleFly have made sure to take a few breaks from pole-vault boxing and white-water archery to round up some of our favorite headlines from the past week.
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