Now that Turkey day is behind us, and hopefully we’ve all made it through Black Friday and Cyber Monday and Decompression Tuesday-through-Friday, how about we cap off the week with some good old fashioned fun in the form of looking back at our favorite stories, headlines, and developments from the week that was?
• It’s an exciting change we’re beginning to see as more and more major publications are featuring mobile in a familiar light versus the “fear of the unknown”. That said, when really smart people have really insightful ideas about the unfamiliarity of mobile, we’re more than happy to give them a read and this week that was the case with Joline McGoldrick, research director at Dynamic Logic, and her article, “Mobile: An Effective — Yet Unloved — Marketing Medium”.
• Ready for our RIM face palm of the week? In anticipation of the Blackberry 10 release, you may have seen the stock charts look strangely positive for the first time in years for RIM. Well, that optimism seems to have faded fast as just as suddenly as the ticker rose, RIM’s share price has begun to tank yet again.
• The folks over at Buzzfeed are amongst the many that have put mobile as a first priority for some time now. This week, Buzzfeed president Jon Steinberg wrote a fantastic piece for Ad Age, talking about the need to change our perception of a “mobile strategy”.
• Facebook, despite all its critics, is actually making plenty of strides in the mobile space. Today, Opera released its monthly State of the Mobile Web Report, and it turns out Facebook is still stomping the competition.
• We usually refrain from including links to our own articles on these roundups, but this week we made a major shift in our business model and are changing the way we think about mobile. Check out our new direction, and let us know what you think.
Okay folks that’s all for this week. I’ll go ahead and toss a spoiler your way to chew on for the weekend, be on the lookout for a complete makeover to our website early next week. We’re introducing a whole new look and feel along with some really cool new functionality that we think is going to be a truly unique experience. Have a good weekend everyone and make sure to keep checking in with FiddleFly for more news and updates.
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