FiddleFly Buzz

In our newest blog segment, every Thursday we will be throwing down the debate gauntlet to tackle different views on big ideas. This week Tara Wright will throw down against yesterday’s post from Mike DiMarco, “Xbox One Could Lead the World Into the Age of Fewer Devices“

A KISS to Mike’s belief in one world order in the age of fewer devices.

Although I  concede that the utopian idea of one device to rule them all – or rather replace them all – sounds like heaven, for all practical purposes it simply won’t come to fruition.  The practicality of merging many devices into one, as the Xbox One and other devices coming up behind it are trying to accomplish creates complications that outweigh the benefits. Read More…

7.3 Billion.

That my friends is the number of smartphones that the world will have by the end of next year. That’s more than the human population of Earth, and that only accounts specifically for smartphone. Not tablets, not desktop computers, not televisions or gaming consoles, JUST SMARTPHONES. In fact in just the past year alone the average number of connected devices per person in the US nearly doubled from 1.5 in 2012 to almost 3 devices per person in 2013. Read More…

Simply put, traditional websites are not selling anymore. People don’t want to browse page after page digging to find the small bit of content on your site that relates to what they want when there are so many more direct channels to get the information they need. At FiddleFly, it is all about creating more direct, linear paths to specified outcomes with our clients’ websites across all devices. We wanted to get some input from other industry insiders however, to hear about some of the problems they’ve encountered. Read More…

Just about every time Facebook rolls out a new feature, it seems to be met with criticism from some sect or another. The latest in the ongoing Facebook-sucks-but-we’ll-use-it-anyway saga came this week in the form of claims that Facebook Home’s well publicized shaky debut on Android devices stems from the simple fact that Facebook developers are not as familiar with them. Whether the reports are true or (more likely) pretty inflated, the struggle to see all sides of a puzzle and actually find ways to piece it together can be a very tough task for any company trying to satisfy users of all devices.

So how do you do it then? Read More…

Let’s get this out of the way right up front: Mike Jeffries is a not a good guy. He’s an elitist, an arrogant jerk, a hypocrite, and not a particularly keen judge of PR. This is a man that should not be quoted in public (or seen for that matter as I’m fairly sure his face is made up almost exclusively of mostly collagen). His remarks were shortsighted, rude, insensitive, and most of all just mean. With that said, Jeffries has also built one of the most successful clothing companies in the business by utilizing a tactic that plenty other companies could stand to borrow.

Now I’m asking you to bear with me here as I don’t mean to write a puff piece about a guy that most of the world would like to see inflated like a balloon and let drift out to sea right now, but in terms of pure business strategy, Jefferies’ comments that surfaced this week actually do illustrate a pretty brilliant course of action. I’m not talking of course about being prejudice, I’m talking about being selective in your marketing and messaging. Read More…

While even die hard fans like myself can’t help but admit that the past few years have been rough ones for what was once the world’s favorite show about a struggling paper company in Scranton, PA, as NBC gears up to wrap up The Office this month, it is hard not to look back with some nostalgia. Now my heartfelt farewell to the Dunder Mifflin family will be reserved for a different blog somewhere, but working in the digital communications world and watching the evolution of The Office over the past decade has gotten me thinking a bit about the future. What might the modern office look like in 10 years time as new devices, philosophies, and talent make their way to the professional world. Well, the likely answer is “virtually unrecognizable” but let’s take a look at a few trends that just might pop up sooner rather than later. Read More…

 “I need a ______.”  Fill in the blank: website, mobile portal, app, digital billboard, e-detailer for tablet, etc… Likely you have either heard this or said this yourself.

“Desktop site, check.”

“Mobile site, check.”

“Tablet site, nope.  Let’s call our digital creative agency and tell them to create a tablet site for us, we need it!”

Wrong! No one needs any of those things Read More…