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Weekend Roundup: Fiddle Favorites

I suppose we can’t do a wrap up of the week without touching on that whole presidential debate thing that happened right? Well while President Obama was sleepily scowling, Governor Romney was eerily smirking and tossing shaky statistics around like a beach ball, Jim Lehrer was raising his hand in the back of class getting ignored and the American public was scrambling to determine if they actually learned anything, we were busy collecting some of the most interesting headlines and stories from this week in mobile web. Care to take a look? Well alright then:

• The restaurant industry was among the earliest adopters of mobile web technology, and has continued to be among the top outlets that mobile users access. This week, those numbers got even more striking, as a study from Nielson and Telemetrics revealed that 95% of smartphone users have searched for a local restaurant on their phone, and a shocking 64% of those searches result in action within one hour. Read More…

Weekend Roundup: Fiddle Favorites

So, how do you like the iOS6? Oh what’s that, you’re still waiting for it to load? Well be patient my friends, the ever-so-slight upgrades will be well worth it. Yes folks, the iOS6 has arrived, the iPhone 5 is on its way, and Apple fever is reaching its usual levels of hysteria. Add to that a new set of lawsuits for the tech giant, this time as a co-defendant with its chief rival Google, and you’ve got yourself a pretty eventful week. Well believe it or not, there was in fact more going on in the world of tech than the chaos surrounding Apple, so as always we’re here to sweep up the scraps that got past the vacuum cleaner, and give you a rundown of the latest mobile web news from the week. Read More…

Weekend Roundup: Fiddle Favorites

Well folks, how do you approach doing a light-hearted Friday blog after a senseless, despicable, horrifying display of sheer inhumanity like we saw in Aurora last night? Well, the truth is you really don’t but while our thoughts and prayers are with the victims and families that were involved in last night’s events, hopefully we can do our best to help everyone take their minds off of the heavy stuff, at least for a little while. With that said, it is that time of the week again; here are some of our favorite story lines from the week gone by. Read More…

The Facebook Stalker App: Was it really such a crime after all?

If you have been keeping up in the latest drama from the Facebook camp, you have no doubt seen the controversial rise and fall of what many are labeling the “Facebook Stalker App.” The app, tentatively named Friendshake (that is at least until it was pulled down less than a day into its existence) allowed users to locate other Facebook users nearby using a geo-locating feature of their phones. While the app was designed to create a more connected community experience through mobile, it quickly became the target of concerns about users’ privacy, causing the folks at Facebook to quickly backtrack.

While many are chalking Facebook’s effective sweeping under the rug of Friendshake up to a blunder on the social giant’s behalf, the truth is a lot of good can and will likely come from this. We all know Facebook has been scrambling to find ways to capitalize on mobile, and this little experiment has already provided some really important answers. Read More…

Weekend Roundup: Fiddle Favorites

Another big week in the books and another exciting week in the FiddleFly offices. While LeBron was busy infuriating half the country, and the other half was busy donating money to a verbally abused bus monitor, we here at FiddleFly had our wheels spinning fast. We introduced a host of new features, published a few great articles around the web, and even had time to collect some of our favorite stories from around the world of mobile to share with you. Check them out:

• When the Windows phone hit the market, there seemed to be a major split in the public’s opinion of the it. Some loved it, some dismissed it as a last ditch effort to cling to relevance, Whatever your thoughts on the subject, it seems the folks developing software will be buying in as a new report from the market research and strategy firm VisionMobile shows that 57% of developers say they plan on developing for the Windows phone. Read More…

Is mobile advertising a mirage, or just misunderstood?

Earlier this week I came across an article from Jean-Louis Gassée titled, “Mobile Advertising: The $20B Opportunity Mirage”. In it, Gassée argues that while the projections for mobile advertising revenue continue to skyrocket, there is no evidence that those lofty expectations will ever really come to fruition. He even goes as far as claiming:

“If the industry hasn’t cracked the mobile advertising code after five years of energetic and skillful work it’s because there is no code to crack.”

As much as I would love to claim that Gassée is flat out full of hot air (apologies for the pun) I must admit he raises some valid points. In 2011 mobile advertising was roughly a $1 billion business, compared to the $32 billion market for all around internet ads. Technologies such as television and the original web were able to generate much greater percentages of ad revenue in their first five years than mobile has, so it is easy to see where Gassée is coming from. What is also easy to forget that sometimes it takes even the greatest technological and creative minds a little longer than expected to figure out how to take advantage of a new innovation’s potential. Read More…

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